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EA takes full publishing responsibility for Old Republic

Lucas Arts still collaborating on design and marketing as licensor

Electronic Arts will be shouldering the lion's share of publishing responsibilities for the forthcoming Star Wars MMO, The Old Republic, taking almost all of the duties previously assigned to Lucas Arts.

Lucas Arts will continue to play an active part in the design and marketing of the game, but the publishing and distribution work will be "centralised for efficiency". The game has been developed by RPG specialists BioWare, who also made PC classic Knights of the Old Republic, and is due to go online next year.

Recently, Bigpoint CEO Heiko Hubertz proclaimed that The Old Republic would "never be profitable" as its subscription model was too outdated and its budget too high, while PopCap CCO Jason Kapalka told press that Farmville was a bigger threat to World of Warcraft's MMO crown than Star Wars.

EA itself acknowledges that The Old Republic is the most expensive project the company has ever embarked upon, comparing its budget to World of Warcraft's - a figure which would place it around the $100 million mark.

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Latest comments (4)

Radu Ciu Product Manager, Alliance Computers6 years ago
Same Bigpoint working on Battlestar Galactica Online? I won't even comment on Farmville on the MMO market, it's ranked just below tetris for me, hey maybe they'll get me on the next expansion :))))))).
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Stephen McCarthy Studying Games Technology, Kingston University6 years ago
that being a bit hard on tetris, it was a good game for it time.
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If they took a quick look at D&D Online and Lord of the Rings Online, they would see that going Free-to-Play can double profits. I think if Star Wars: The Old Republic was free to play at launch, they could potentially hit the ground running with a massive user-base - and would then be in a position to make tidy profits from micro-transactions. As it stands, I think launching with a monthly subscription fee will be a slow crawl...

Edited 1 times. Last edit by Eliot Fish on 12th November 2010 5:44am

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Jordan Woodward Level Designer, Rebellion Developments6 years ago
It's a great franchise with a lot of fans. Even if the subscription model is a bit outdated, as long as they don't completely ruin the game or rush it I think they'll be just fine. Star Trek Online was another massive franchise that got completely wasted...could have been so great.

I also hope that EA have learnt a lot from WAR and won't make the same mistakes. Bit harsh saying that Farmville is a bigger threat, it doesn't even come anywhere near the same league as mainstream MMO titles.

Edited 1 times. Last edit by Jordan Woodward on 12th November 2010 8:19am

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