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Ipsos: Kinect on course for Christmas success

Thu 28 Oct 2010 7:42am GMT / 3:42am EDT / 12:42am PDT
Hardware

Purchase intent higher than Move due to "uniqueness and believability"

Market research outfit Ipsos has named Kinect as the most likely hardware success story over the Christmas period.

Based on its own metrics and surveys, 13 per cent of respondents were intending to purchase a Kinect kit, and 11 per cent a PlayStation Move.

However, its results put it that Kinect had more "uniqueness" and "believability." The latter - covering consumer faith in the device working as promised - saw Kinect score 44 per cent against Move's 29 per cent.

"Given a new usage experience, one might expect some level of skepticism among respondents for Kinect," said Ipsos. "Surprisingly, though, Kinect excels on both uniqueness and believability... PS Move is rather weak on both dimensions."

"While there are a lot of factors other than consumer appeal that influence demand, the underlying potential for Xbox Kinect looks very good."

Kinect launches next week.

4 Comments

Craig Burkey Software Engineer

206 391 1.9
I almost choked on my tea

Posted:4 years ago

#1

Lee Hansiel Lim Game Developer - Unity3D, Anino PlayLab

26 2 0.1
I'm curious as to what particular demographic they conducted their survey on.

Posted:4 years ago

#2

Kovi Henenberg Studying Bachelor of Commerce Majoring in Marketing and Minoring in Game Design, Swinburne University of Technology

2 0 0.0
Probably not people who choke on their tea.

Posted:4 years ago

#3

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
...or people that have never tried a Wii, EyeToy, XaviXPORT or Track & Field using the Power Pad... ;^P

Posted:4 years ago

#4

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