Close
Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

Nintendo again bottom of Greenpeace report

By Matt Martin

Wed 27 Oct 2010 8:14am GMT / 4:14am EDT / 1:14am PDT
Publishing

Microsoft, Sony, Apple also scored in latest Guide to Greener Electronics

Nintendo has again been named as the least environmentally friendly electronics company, scoring a dismal 1.8 out of ten in a report by campaign group Greenpeace.

The company actually receives positive remarks for the DSi's low power AC adaptor which adheres to the Energy Star programme and disclosing details of carbon dioxide emissions and chemicals management.

However, Greenpeace pulled the company up on failing to disclose details of its commitment to reducing greenhouse gasses, no timeline to eliminate the use of PVC in its products and no details of e-waste policies.

Scoring marginally better was Microsoft with 2.9 out of ten, but again offering no commitment to phasing out PVC, and less clarity on the phase out of hazardous substances. Although it does not adhere to the Energy Star standard for games consoles, Greenpeace did highlight that the Xbox 360 S uses 50 per cent less energy than the original Xbox launched in 2005.

Apple was marked 4.9 out of ten, with praise from Greenpeace for a majority of PVC products and for lobbying the European Union for a ban on PVC. E-waste and clarity on the phase out of toxic chemicals were a negative.

Sony also scored well for products that are partially free of PVC, although Greenpeace said it would like to see this expanded to include more hardware devices. Awarding Sony a 5.1 out of ten, the report noted that 10 per cent of all plastics used in the 2008 financial year were recycled. 5 per cent of all PCs sold between January and March 2010 conform to the Energy Star standard.

Elsewhere in the report, Nokia was the highest scoring company with 7.5 out of ten and Sony Ericsson just behind with 6.9 out of ten. The full PDF can be downloaded here.

From GamesIndustry.biz Recommendations by Taboola

11 Comments

Glen Elliott Partner/Head of Sales, European Game League

57 2 0.0
When I read the headline I thought that Nintendo had launched some kind of wii controlled whaling ship (For research purposes only of course)

Posted:5 years ago

#1

gi biz ;,pgc.eu

341 52 0.2
So among the console producers the best note is just 5? At school it was enough to have to repeat a year.
Besides, now I'm even more glad that the last phone I bought is a Nokia.

Posted:5 years ago

#2

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,515 3,202 1.3
I think it's kinda silly to release an annual report whereby information not voluntarily provided automatically kills a company's score.

It makes the list worthless.

Posted:5 years ago

#3

James Goldie Studying Master of Business (Science & Technology), Monash University

5 0 0.0
@Jimmy: conversely, it might be argued that environmental efforts that can't be or aren't quantified aren't useful to anyone.

Posted:5 years ago

#4

Kingman Cheng Illustrator and Animator

962 187 0.2
I agree Jimmy, Greenpeaces so called ratings have always bugged me when I heard about how they rated.

Posted:5 years ago

#5

Stephen McCarthy Studying Games Technology, Kingston University

205 0 0.0
This is not news, it was the same last year....

Posted:5 years ago

#6

Lewis Marriott Functionality QA Tester

10 0 0.0
Either way, companies still need to do A LOT more to sort this stuff out. Not everything can be put on the consumers.

Posted:5 years ago

#7

Kyle Rainnie

3 0 0.0
Jimmy I couldn't agree more. Surely if they were to spend the time, money and effort to find other forms of power rather than pointing fingers and judging companies it would be more productive. Besides if there isn't a consensus on what is harming the planet most why is this even an issue.

Posted:5 years ago

#8

Nicholas Liu Studying Bioinformatics, University of Alberta

5 0 0.0
Greenpeace is just a sham as far as these so called "ratings" go along. There's nothing to them. No point in taking it seriously.

Posted:5 years ago

#9

Shane Sweeney Academic

503 597 1.2
I didn't think anyone took them seriously?

Posted:5 years ago

#10

Private Industry

1,176 183 0.2
Greenpeace office has solar panels on the roof to produce the electricity?

Nintendo is only at the bottom because they don`t give them information. As I always say when it comes to greenpeace and complaining about companies. I would like to see them try to run a profitable electronic manufacturing business that keeps the product price at a reasonable level. They would probably have to charge double of the price other companies do because production cost would be higher. It`s always easy to say device xyz should use instead of that material another one, but the fact remains greenpeace are not device engineers or in the business, they don`t know if using another material would be actually wise in regards to production cost or maybe make it less reliable and so on.

Posted:5 years ago

#11

Login or register to post

Take part in the GamesIndustry community

Register now