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Retail

PSPgo RRP drops by $120 in Japan, $50 in US

Mon 25 Oct 2010 7:56am GMT / 3:56am EDT / 12:56am PDT
RetailHardware

UPDATE: Console to sell for 159.99 in the UK from November

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Beleaguered portable the PSPgo has been reduced to 16,800 ($208/ 133) in Japan.

This entails a 10,000 ($124/ 79) cut from the Sony handheld's former RRP, bringing it level with the PSP-3000.

The download games-only device has spent the year at the bottom of Japan's hardware chart, while the standard PSP has repeatedly topped it.

Sony has also revealed that the year-old handheld now sports 590 games, 1,250 videos, and 2,200 comics in Japan.

A number of major US retailers dropped the PSPgo's price from $249 to $199 earlier this month, with more expected to follow suit.

Update: Reuters has obtained confirmation that Sony has discounted the PSPgo to $199 across the US.

Sony has also now confirmed that the PSPgo will be priced at 159.99 in the UK as of November 1. It had originally lanched with a luxury 225 price point although retailers were quick to lower the RRP soon after release.

Most recently, Sony launched a promotion of giving away 10 free games for the handheld.

16 Comments

Yufeng Zhang
Software Engineer

3 0 0.0
Is it a typo: "now sports 590 games..."

Posted:3 years ago

#1
The PS2 has outsold the PSPgo for the year in Japan - its been a complete failure.

Posted:3 years ago

#2
Yufeng: no.

Posted:3 years ago

#3

Terence Gage
Freelance writer

1,288 120 0.1
Yufeng: in this instance, 'sports' is a synonym for the likes of 'boasts' or 'supports'. It's correct.

---

Anyway, although the PSPgo has pretty much been a complete failure, I think if nothing else it has shown the consumers and hardware developers that the world probably isn't ready for a 'proper' console with a download-only capability. Maybe in another another generation or two we'll be ready for it, but until then I think most publishers need retailers almost as much as the retailers need them.

Posted:3 years ago

#4

Yufeng Zhang
Software Engineer

3 0 0.0
Alec: sorry for the noise.
Terence: Thanks for the explanation.

Posted:3 years ago

#5

John Bye
Senior Game Designer

477 434 0.9
"if nothing else it has shown the consumers and hardware developers that the world probably isn't ready for a 'proper' console with a download-only capability"

Hard to tell - its poor sales performance may be more down to it being overpriced and (until recently) under-marketed. It's a great piece of kit and I've spent a lot of money on (mostly quite reasonably priced) games and comics for it from the PSN store, but I probably wouldn't have bought one either if I hadn't spotted it on sale for 150 just after release thanks to a pricing error on a website. At full RRP it was just too expensive for me to justify buying one.

Posted:3 years ago

#6
I love the idea behind the Go, but I can't understand why Sony allows publishers to charge over the standard RRP when selling their games on it. I'm sure there are costs involved, but surely not in the same way that there are for retail releases?

Posted:3 years ago

#7

Jason Marchant
Editor/Journalist/Copywriter

8 1 0.1
I bought a PSP 'Fat 'n' Heavy' at launch and still love it today. The PSP Go needed to be an evolution on the concept - as Nintendo did moving from the GBA to DS (or even DVD to Blu-ray) - rather than cutting lose the existing fans by dropping the UMD support.

Pass the baton, Sony, don't throw it and hope.

Edited 1 times. Last edit by Jason Marchant on 25th October 2010 3:43pm

Posted:3 years ago

#8

Andrew Goodchild
Studying development

1,199 317 0.3
From my perspective the main failure of the PSPgo was that it seemed to give less whilst charging more. No UMD, smaller screen(to the market that picks PSP over DS, I'd think this is a big negitive) and a lot higher price point at launch. The only major benefit seemed to be battery life.

On top of this, go into a store that sells mainly games, ask there advice on which of two similar products to get, will they suggest the one where they can sell you games afterwards, or the one where they are locked out. However, it would be easy for them to point to the price, and screen and lack of UMD as reasons not to buy it.

It should have been released as a cheaper option to PSP3000, maybe taking a loss, made up for Sony recieving better revenue on games.

Posted:3 years ago

#9

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
^ EXACTLY.

I said this when the PSPgo(ne) was originally announced and it still holds true. When you screw over the core consumer, you pay the price. Trying to sell a "serious" game system as it were an iPod or other device geared more to a different type of user is a bad idea. The more everyone keeps looking at Apple's "successes" and trying to copy parts of their business model (for game systems, at least) the worse every new device coming down the pike will be (at least until EVERYONE has access to high speed connections 24 hours a day)

Killing physical game media kills walk-in retail, period unless shops have download kiosks for those who don't have broadband access. Hell, if anything Sony should do what Nintendo did in Japan back in the 90's where some retailers (Lawson's, i think) had Super Famicom stations where you could buy blank cartridges and load them up with the games you wanted, pay for those games and be on your merry way. I still have a couple of those carts around here somewhere (and they still work, the last time I whipped out the system).

Posted:3 years ago

#10

Haven Tso
Web-based Game Reviewer

255 8 0.0
When I got my PSP 3000 even retailers said that I did the right thing for not going for the Go because then I have a choice of buying games in whatever format that gives me the best price.

When Go's price point was first announced I already said it is too high for a console that in most people's mind offer less and charge more. In Australia, the retailers dropped its RRP like 4 weeks after launch and it is still dead log in the store room. PSPgo's hardware was built around and old online communication device that Sony already has and thuse tweaking it a bit and sell it at a premium high price point will just put people off - especially people who already know that it is not a completely "new" product.

I thought Sony would have learnt with the lesson of PS3 but then it seems that they need another blow before they really learn something.

Posted:3 years ago

#11

David Rider
Publisher

83 0 0.0
I totally agree with Greg re download booths and other physical measures to ensure retail remains relevant. I think I will now start calling Sony "Marty McFly" in honour of their Future Boy status. They are far too far ahead of the curve with their application of technology, from the Go to 3D. I fully understand the need to drive sales of proprietary products, but I also think they need to appreciate local infrastructures, too.

Posted:3 years ago

#12
one word apple

Posted:3 years ago

#13

Stephen Northcott
Senior Consulting Engineer

76 0 0.0
So, Sony are clearing old stock.

Posted:3 years ago

#14

Jordan Woodward
Studying Interactive Games Design

79 0 0.0
I always liked the look of the PSP Go but thought it was a bit overpriced, plus I havn't really been interested in handhelds since the Gameboy.

Price drop before christmas might help it out a little.

Posted:3 years ago

#15

Miguel Melo
Software Engineer

65 0 0.0
I concur that the initial price was all wrong and that was what hindered PSP Go sales the most: I only picked one up a couple of months ago when, after a rebate, it ended up costing around 60 euros (inc. the 10 games).

After playing with it quite a lot, I think the Go is a really nice piece of kit and doesn't deserve all the bad rap it gets. I hope sales pick up after this price cut as I like it every bit as the "normal" PSP I (also) have.

Posted:3 years ago

#16

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