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Apple announces App Store for Mac, due in 90 days

By Alec Meer

Wed 20 Oct 2010 6:01pm GMT / 2:01pm EDT / 11:01am PDT

Jobs unveils iPhone-style game and app purchases for OSX Snow Leopard and Lion


Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

Apple has revealed it is to bring its successful App Store to its current range of Mac computers.

Speaking at its 'Back To The Mac' press conference today, Apple boss Steve Jobs revealed the new game and program purchasing and installation feature, which is visually akin to music application iTunes.

The online store will be a component part of both the impending new version of Mac OSX, known as Lion, and of the current operating sytem, Snow Leopard.

"The Mac App Store is going to be really great for our users," said Jobs. "We don't want to wait for Lion. We're going to put it out on Snow Leopard, and will open within 90 days."

It will support both free and paid apps, with Jobs predicting a ratio of 70 to 30 per cent. Apps are bought and installed with a single click (and password entry), while the store offers reviews and recommendations like its portable forerunner.

Also included in Lion is the Launchpad, used to browse and run installed Apps, and which resembles an iPad-like interface layer on top of the standard operating system.

Mac Apps were also revealed to support multi-touch interaction via a Macbook trackpad or a Magic Mouse or Magic Trackpad peripheral on desktop Apple hardware.

"Again, back to the Mac," said Jobs. "We saw the state of the Mac, we love it, we're investing heavily in it. Our retail marketshare has topped 20%, and we continue to invest in our retail stores."

He revealed that Macs constitute 33 per cent of Apple's revenue, with OSX Lion slated for release next Summer.

Apple also revealed a new version of its ultraportable laptop the Macbook Air, which it claimed combined the features of a Macbook and an iPad in terms of its portability and battery life. "We think it's the future of notebooks," said Jobs.

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Matthew Weathers Studying Bsc(hons) Computer Games, University of Westminster

3 0 0.0
Great for Indie Dev's as it will expand there audience but I am not sure by how much as guess people who general own a mac will have an Ipod/Iphone.

Posted:5 years ago


Haven Tso Web-based Game Reviewer

259 12 0.0
It will be interestint to see how different the apps on Mac will be as compared to iPhone and iPad. But definitely it's great opportunities for both Apple and developers as Mac has always been thin on games and stuff.

Posted:5 years ago


Eldan Santcroos Managing Director, Micromedia

5 0 0.0
Interesting however I am afraid that it will hurt the "apps" business model.
I imagine that serious programs and games for the MAC are not going to go for the ridiculously low prices of which mobile apps are sold.
This will mean that once consumers see the fat bill on their credit-card statement, they will become much more careful with their overall purchases.

Posted:5 years ago


Tom Keresztes Programmer

742 400 0.5
I wonder how it will differ from steam - not technically, more from a business point of view.

Posted:5 years ago


Tom Keresztes Programmer

742 400 0.5
I wonder how it will differ from steam - not technically, more from a business point of view.

Posted:5 years ago

Been waiting for some decent games on ze mac

Posted:5 years ago

sounds interesting. But as Matthew said, the potential audience is allot, allot smaller than iphone's audience. It's success will depend on the pricing of the games, but as a mac user myself, I'm looking forward to this. I hope it becomes successful - awesome for indie start ups :)

Posted:5 years ago


Anuj Malhotra Studying Business Management, Imperial College London

31 0 0.0
I love the hypocrisy of him starting his ipad reveal press conference by pointing out how pointless notebooks are, and now he's backing them. Whatever makes the big bucks huh.

Posted:5 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
Now this I'll like to see, hope they have a good selection.

Posted:5 years ago


Clive Lindop Lead Games Designer, Crytek

2 0 0.0
Anuj I think your mixing terms here, I-Pad was an answer to netbooks not notebooks or laptops.

Posted:5 years ago


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