Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

DeNA's Ngmoco buyout confirmed - for $403m

By Alec Meer

Tue 12 Oct 2010 9:35am GMT / 5:35am EDT / 2:35am PDT

Japanese mobile giant picks up US iPhone dev in quest to be "world's number one gaming platform"

Japanese social and mobile game leader DeNA has confirmed its rumoured acquisition of San Francisco iPhone success story Ngmoco.

Up to $403 million will be offered for the studio, as a combination of cash and shares, with the deal approved on Tuesday and expected to close by November 9.

DeNA found huge success with microtransaction-fuelled mobile title Mobage Town, and is now seeking overseas expansion.

"We're only active in the Japanese market, and we haven't figured out how to cover the Western market," DeNA CEO Tomoko Namba told the New York Times.

"We want to enable developers to go cross-device and to go cross-border. And we need this to happen quickly, in about the next one or two years."

The company intended to become "the world's number one mobile gaming platform," she claimed, arguing that the "big tide" in social gaming was only just arriving.

DeNA's domestic presence is enormous, anticipating $1 billion in sales for its current fiscal year - on a par with 2010 revenue estimates for Facebook despite only 5 per cent of the users (at 20.5 million to 500 million).

The Japanese firm plans to merge its Mobage titles with Ngmoco's iOS and Android social networking tech in order to offer a cross-platform framework for third parties.

"Whether you're a developer in Japan working on a Mobage, or you're a developer in the West making apps," said Ngmoco boss Neil Young, "you'll be able to work with us, and your games will be able to move across borders and move across devices."

DeNA also recently acquired Astro Ape and Gameview as part of its international expansion effort.

From Recommendations by Taboola


Ron Festejo Creative Director, Microsoft

19 0 0.0
Whoa! That's amazing news. Congrats to all at NGMOCO :)

I think I remember reading that NGMOCO :) had generated about $40million worth of investment from some partners. That's a massive profit!

Posted:6 years ago


Private Industry

1,176 183 0.2
403 million for an iPhone dev studio? Doesn`t that seem a bit overpriced? I mean EA payed what 700 million for BioWare and Pandemic?

Edited 1 times. Last edit by Private on 13th October 2010 12:20am

Posted:6 years ago


Philip Wilson Project Manager/QA

69 0 0.0
Who knew a studio could make that much money copying other games from other platforms...and then saying they're original. :D

Posted:6 years ago


Alberto Belli Marketing & Communication Manager, Forge Reply

2 0 0.0
Agree with Werner : /

Posted:6 years ago


Login or register to post

Take part in the GamesIndustry community

Register now