US retail chain GameStop believes Activision's Call of Duty: Black Ops is on target to be its all-time most pre-ordered title.
"GameStop is tracking to all-time, record reservations on Call of Duty: Black Ops," claimed merchandising SVP Bob McKenzie.
"We are ahead of where we were with Call of Duty: Modern Warfare 2 last year, which previously set the industry standard."
McKenzie revealed this whilst announcing a prize sweepstake for anyone pre-ordering the title from GameStop.
Activision itself has similar expectancies for the seventh of the main Call of Duty games, in August revealing that it is the publisher's biggest-ever investment.