HMV UK & Ireland CEO and MD, Simon Fox, has told GamesIndustry.biz that the retailer is "very excited" about the launch of the Nintendo DS handheld next year.
Speaking in the final part of a wide-ranging interview, to be published tomorrow, Fox explained the importance of a "fight back" in the handheld sector.
"I think the 3DS is the first really new handheld that we've seen for a long time - and I think it's vitally important that there's a fight back on the handhelds," he said. "The market is going to the iPhone and digital, so to have a really exciting new handheld gaming machine - with the software that goes with it - we're very excited about that.
"I think there'll be huge consumer interest. I think Nintendo always does a fantastic job of launching new products, so bring it on."
Fox also noted that he was currently happy with the price points of current generation consoles, following "important" price cuts last year.
"It made a big difference, and particularly in a tougher economic environment the price point of a console is massively price sensitive," he said, adding his satisfaction with the landscape "at the moment."
The full final part of the interview with Simon Fox will be published tomorrow, and focuses on the pre-owned software market and the onward march of digital distribution.