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Good Old Games admits closure a hoax, relaunches

Wed 22 Sep 2010 8:45pm GMT / 4:45pm EDT / 1:45pm PDT
OnlinePublishing

Retro download side lifts 'beta' tag and rewrites codebase following fake shutdown

Retro PC game download service God Old Games (GOG.com) has revealed its apparent closure over the weekend was a hoax.

Admitting it was a marketing stunt to raise the site's profile, co-founder Marcin Iwinski and managing director Guillaume Rambourgthe appeared dressed as monks in an online press conference this evening.

The pair claimed they had "sinned," before going on to accusing the games industry of being too "stiff" in its response to the ruse.

The service, whose temporary suspension since Saturday had denied existing customers access to their prior purchases, will relaunch and reopen tomorrow.

As well as lifting its long-held 'beta' tag, the new-look service will boast improved coding, new features such as download timers and friend recommendations, and several additional games.

The most notable new recruit is classic Bioware RPG Baldur's Gate, with hints that its sequel may follow. Rumours that GoG might drop its no-DRM stance proved unfounded.

In a statement provided before the conference to PC Gamer, a GoG spokesperson said:

"First of all we'd like to apologize to everyone who felt deceived or harmed in any way by the closedown of GOG.com. As a small company we don't have a huge marketing budget and this why we could not miss a chance to generate some buzz around an event as big as launching a brand new version of our website and even more important, bringing back Baldur's Gate to life."

Iwinski and Rambourgthe closed the fancy dress conference by asserting that they intended GoG to become "the number one alternative to Steam."

11 Comments

Max Priddy

64 12 0.2
Shenanigans!

Posted:4 years ago

#1

Jamie Watson Studying Bachelor of Games & Interactive Entertainment, Queensland University of Technology

179 0 0.0
yay! now only if vavle and GOG can form a partership.....

Posted:4 years ago

#2

James Prendergast Research Chemist

735 432 0.6
I think this will have damaged a lot of people's trust in the service. You don't take your service offline for 4 days, pretending that they were closing down when in fact all's you're doing is relaunching the service. There's a reason why firms have overlap times for redeployment or deployment of new services...

Posted:4 years ago

#3
Partnership? Rather not. I like GOG's clean and transparent approach without DRM and user tracking too much.

Posted:4 years ago

#4

Terence Gage Freelance writer

1,288 120 0.1
@ James

You have to admit though that this has raised their profile - they've been all over gaming news sites in the last few days, thanks to this (which I think was quite a good way to generate publicity for a smaller site).

I don't think it will have ruined consumer trust in them, provided stunts like this are very infrequent.

Posted:4 years ago

#5

James Prendergast Research Chemist

735 432 0.6
@Terrence: Temporarily raised. Looking at the new site, the new features are... well, IMO, lacklustre and are not things that would draw many new customers into doing business with the site. I doubt that the long term increase in traffic and custom will remain after an event (or any sort of publicity stunt) like this.

But then, what do i know? I don't manage a company! :)

Edited 1 times. Last edit by James Prendergast on 23rd September 2010 4:14pm

Posted:4 years ago

#6

Miguel Melo Software Engineer

65 0 0.0
Ah... these mad French and Polish people, huh?! :P

It's an odd stunt and I don't know the impact on potential new customers but I can say I've been a customer for a while, and this did not weaken my confidence on them. I'm just glad all is ok as I they differentiate themselves from other online shops by adding value (exclusive wallpapers, avatars etc) to the games they sell.

Posted:4 years ago

#7

Simon Arnet

54 3 0.1
LOL, any press is good press! I laughed so hard cause I so new they weren't just going to close there doors.

Posted:4 years ago

#8

Antony Cain Lecturer, Wakefield College

263 21 0.1
I'd never heard of them until this all kicked off so it's worked on me... and I'd probably spend a good bit of money on that site if it actually had ANY of the games I tried searching for :(

Dreamt up a good 10-20 games from my early years and found nada

Posted:4 years ago

#9
I'm relieved that GoG is not dead but...while this stunt may have earned them a lot of press, I'm sure it also earned them some disappointment from their pre-existing user base.

Posted:4 years ago

#10
well, they have baldur's gate now, so everything is forgotten !
My blog

Edited 1 times. Last edit by Jonathan Grimes on 8th October 2010 9:16am

Posted:4 years ago

#11

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