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Move offers lower entry cost to console market

Worldwide Studio boss recognises Move as cheaper route to home systems, but budgets come second to creativity

Sony's motion controller Move can offer a more accessible entry point for developers looking to make an impact on the crowded and expensive console market.

While it's proving increasingly difficult to enter a triple-A market already dominated by big budget franchises, Michael Denny, head of Sony's Worldwide Studios in Europe, said that Move, like the PlayStation Network and the PSP, offer developers the opportunity to reach console audiences otherwise out of reach to those that don't have a budget in the tens of millions.

"Depending on the type of game we're looking at, the budgets are lower," Denny said in an interview published today. However, he insisted that budgetary issues come second to innovation and creativity, with the developer's passion for the product the first step in green-lighting a project.

"When we're talking to developers it's really about them installing in us the belief and passion that they have to make something that's creative and innovative."

Ubisoft's Alain Corre recently said that there is no room for mid-budget games in the console market anymore, making it increasingly difficult to launch new product on the home systems.

However, Denny said that internally it's not a cost issue that determines new products at Sony.

"The budgetary exercise comes second to that, we have to look at it and believe it's a sensible proposition. But first and foremost it's about us being sold a vision of a creative, innovative game that can be delivered to a high quality," said Denny.

Addressing concerns from hardcore games consumers and developers such as Quantic Dreams' David Cage that Move might just be used for casual and family experiences, Denny said that Move will grow to support the hardcore crowd just as much as other Sony platforms and services.

"I don't think there's any shortage of software on the PlayStation 3 that's aimed at the core audience, and far from it - this year more than ever we've got some great games coming through," he offered. "In terms of Move, the whole purpose of our system with position-based gameplay is that it's not just a system where you just stand up and have to move around in a party sense.

"There are games being developed where you sit down and use the controller in different ways. Games like Heavy Rain are making interesting use of it, Killzone Move is very interesting. It's a different experience for the core gamers as well, and we will have more games coming for the core."

Move is released this Friday in the UK, priced 29.99 - 49.99

The full interview with Michael Denny can be read here.

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Latest comments (8)

Provided of course sony approve of the idea :-)
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Pedro Engana Studying Information Systems and Computer Engineering, Technical University of Lisbon6 years ago
I think I see what sony means...
It'll be easier for smaller studios to release their games at moves beggining because they'll gain more exposition being the first.
However, when AAA titles start ariving on the move the window of oportunity for those smaller titles will surely drop.
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Tom Keresztes Programmer 6 years ago
Its already difficult to obtain a devkit, not to mention the cost of development.
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Terence Gage Freelance writer 6 years ago
I must admit, maybe I'm getting caught up in the hype, but I do find myself tempted to buy Move. That some games I already own will be getting patched (i.e. Heavy Rain, Resi 5 Gold, Hustle Kings, MAG) is a good selling point, and I have some spare credit with Play.com so I'm thinking about taking the plunge.

I will be very interested to hear consumer feedback on the first batch of Move titles.
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Haven Tso Web-based Game Reviewer 6 years ago
Been watching the demo of Move at the Sony Style shop in Hong Kong (where I'm visiting) yesterday. It is pretty precise but quite a few games need to use the camera on top of move to operate. They have a package with 2 Move + Camera + 1 game for HK$900 (just over US$100). But so far the so called original software look a bit more like HD Wii games. I think rehashed titles for Move such as Heavy Rain and RE5 will be more useful to promote Move if Sony wants to differentiate itself from just a HD Wii.
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Terence Gage Freelance writer 6 years ago
Haven, I'm pretty sure that all Move games need the PS Eye to operate, and that it's a fundamental part of the hardware. I agree with your point on the software though; it will definitely be the likes of Ruse, Heavy Rain and Resi 5 that prove Move's worth.
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Haven Tso Web-based Game Reviewer 6 years ago
Hi Terence, as far as I know "Kung Fu Rider" and "Time Crisis" are titles that only require Move but not the Eye to play. Same for RE5. But the ones that require both are just HD Wii games.
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Terence Gage Freelance writer 6 years ago
I did not realise any Move games worked without the PS Eye camera - how do they triangulate the signal from the Movemote and Sub Controller then?! I assumed the PS Eye took care of this.

Anyway, I agree that most of the software seems to be Wii HD, and I think Sony needs to get more games in development that utilise Move as a control method and offer deeper and more innovative experiences. Most PS3 owners I suspect won't just be looking for party games, but will want new ways to play the same kind of software they've always bought. I can't see Move alone having enough significance to sell many PS3 consoles, unless Sony put a lot more marketing weight behind it than I've seen so far.

Edited 1 times. Last edit by Terence Gage on 16th September 2010 11:59am

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