PlayFish boss Segerstråle joins LOVEFiLM board
CEO and co-founder becomes non-executive director of movie and game online rental service
Movie and game rental service LOVEFiLM has appointed Playfish's as one of two new non-executive directors.
Segerstråle is co-founder and chief executive of mobile developer and publisher Playfish, which was bought by EA last year for an estimated $300 million (£194m).
A keen advocate of social gaming and digital distribution, Segerstråle also co-founded Macrospace, the company which later became Glu Mobile.
"LOVEFiLM is a pioneer in the shift of media from physical products to digital services. They are in the midst of a transformational growth opportunity in home entertainment through new distribution and consumption models similar to that taking place in computer games. I'm excited to be involved in LOVEFiLM's strategy and to be part of defining the future of film and television entertainment consumption," said Segerstråle.
LOVEFiLM runs a succesful game rental service alongside its film distributions, an arm of the business which it has said it wishes to expand.
Joining Segerstråle in the role of non-executive director is German businessman Roland Steindorf. Steindorf sits on the board of German DSL operator Versatel AG and also co-founded his own investment company, ORAD.