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Controlling IP "vital for business success" - Nokia

Subject up for discussion at this week's Digital Spark conference at the University of Abertay

The importance of owning intellectual property cannot be underestimated when looking at a company's options for business success - big or small.

That's the opinion of Louise Pentland, senior VP and chief legal officer at Nokia, who will be discussing the matter in a keynote speech at the Digital Spark conference, taking place this week at the University of Abertay Dundee.

"Companies can flourish and differentiate based on their management of IP," she explained. "So, big or small, itís simply not an option to ignore the relevance of IP. For most companies, having an IP portfolio and an active strategy to protect core product ideas and technology is critical.

"IP management often gets overlooked or de-prioritised because it can involve upfront and ongoing costs, but it can be short-sighted not to pay attention to this. [It's] a basic element of risk mitigation today - it is no longer just a nice thing to have.

"Companies do a lot to protect their pricing and their other confidential information. In today's business times, IP is no different," she added.

Pentland's speech, titled "IP in the Transition from the Analogue to the Digital Age," follows the event's opening by Scottish Government Culture Minister Fiona Hyslop, with other sessions from Google, Sony Computer Entertainment Europe and ELSPA director general Michael Rawlinson.

Ticket purchasing and more information on the event - for which GamesIndustry.biz is delighted to be a media partner - is available on the event's official website.

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