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Sony: "The PSP has life in it yet"

Thu 19 Aug 2010 10:10am GMT / 6:10am EDT / 3:10am PDT

Great value for budget gaming, says Denny; still viable business agrees Ubisoft

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Sony has insisted that there is still life in the PlayStation Portable, and itís a viable platform for games, as the handheld becomes increasingly targeted at a younger gaming audience.

This morning details leaked of new PSP hardware that Sony is currently pitching to the development community, featuring a touch-sensitive pad at the back of the system.

"We don't have anything to announce and nor are we giving anything away if we say weíre always looking at the future as well,ď said Denny when asked if Sony was working on new hardware in the PSP family.

"For now, weíre still concentrating on the PSP as a very attractive proposition."

"It's natural that in the lifecycle of a platform as the cost comes down they do skew younger and weíre having a lot of success with the more child-friendly products on the PSP and itís certainly a great proposition to buy in on, and the PSP has life left in it yet."

Ubisoft's Alain Corre also agreed there is still a business opportunity on the platform, even as companies like LucasArts have canned work due for the machine.

"We have been happy with our last releases on PSP," he told GamesIndustry.biz.

"Assassinís Creed did very well, Avatar did very well, Prince of Persia is doing good.

"It's true that the volumes of sales are not huge but still we are making a living on that. We also re-released our key games and franchises on the Essentials range, and thatís doing good. All in all we are making some good business on the PSP."

The PSP has shifted through four different models since it was released, including the poorly-received download-only PSPgo console, and sales have continued to decline over recent months.

But Denny pointed to the hardware as an ideal budget gaming system, that can still offer something for the hardcore: "It was our first attempt at a handheld and with 60 million units-plus, I think itís been a great success for us."

"With the Invizimals sequel, the new EyePet with augmented reality, new Patapon and also a new God of War, when you marry that with the Essentials collection youíve got 20 triple-A games there and another 20 that were just announced - people that are buying in to PSP now itís a great value proposition."

3 Comments

Jack Loftus Contributing Editor, Gizmodo

95 0 0.0
Completely true and accurate!

If by "life" he means "doorstop" or "coaster"

Yuk yuk

Posted:4 years ago

#1

Luis Morales Public relations, Med Mercs

51 1 0.0
I think he means both....."doorstop" or "coaster".
All I know is that I still enjoy playing my PSP, and is sympathetic on the platform.....

Posted:4 years ago

#2

Stephen Wilson graphic/web designer

21 0 0.0
Add a DS style touchscreen (not Sony's solution) & PSP may indeed fly again. Stop just chasing the 11-16 youth action/fighting/racing market give us a touchscreen so that more adult strategy & simulation titles and even lifestyle titles can flourish on PSP. But do your redesign quickly! the 3DS is just around the corner and it will mop the floor with the PSP you are currently planning.

Sony seems to be underestimating its audience reach with PSP "targetting the younger market" is hardly a very sound business strategy when your prime competitor is playing the whole field very successfully!

Edited 4 times. Last edit by Stephen Wilson on 27th August 2010 2:00pm

Posted:4 years ago

#3

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