NPD data suggests that sales of Grand Theft Auto IV may be foundering against high expectations, with consequences for Take-Two as it argues for a better deal from Electronic Arts, according to CNN Money.
The two publishers are currently in confidential negotiations following a failed attempt at a USD 2 billion acquisition, which Take-Two claimed substantially under-valued the company. The publisher argued that its position was supported by the success of GTA IV, which sales would hit USD 500 million in its first week.
Article continues below
However, NPD Data shows that GTA IV was the 46th best-selling game in August, down from 45th place in July. The slowing sales have caused concerns that, with 8.5 million units sold to date, the title may fail to meet sales expectations.