Sony cuts price of PS4 for North America

US and Canada follow Japanese example

By Dan Pearson.Published Thursday 8th October 2015, 8:24am GMT

Sony is cutting the retail price of the PlayStation 4 in the US and Canada, following the example set in Japan in September. As of October 9, the PS4 will be dropping by $50 to $350 in the US, with Canadian prices being cut from $450 Canadian to $430.

The price cut will put the console on equal footing with the $350 Xbox One in the United States. Along with the price cut, the firm also announced a set of hardware/software bundles, including Star Wars Battlefront, The Nathan Drake Collection and a 1TB limited edition console bundles with Black Ops III.

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"Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers," said SCEA CEO Shawn Layden. "We're continuing to deliver on that commitment with this new price for PS4, making the console even more accessible to a broader audience this holiday. With highly anticipated games like Call of Duty: Black Ops III and Star Wars Battlefront launching soon and blockbuster exclusives like UNCHARTED 4: A Thief's End on the horizon, there has never been a better time to join the PS4 community."

As of yet, no cuts have been announced for the UK or Europe, but with Sony having a significant presence at Paris Games Week at the end of this month, it's entirely possible that the company will use that stage to bring Europe into line with other territories.

Read article on GamesIndustry.biz